Full-stack web developer. 50+ sites launched.

I help businesses build, migrate, and grow their websites and ecommerce with attention to SEO, analytics, integrations, and launch timelines. My work spans React, Next.js, Shopify, BigCommerce, WordPress, APIs, conversion tracking, and AI-assisted automation. I’m strongest when the project is technically messy, business-critical, and needs to be shipped correctly.

Portrait of Logan Keene

Skills

Custom Code / Next.js

  • Next.js, React, TypeScript, Tailwind, and Vercel
  • Performant marketing and ecommerce websites
  • Reusable components, clean architecture, and a11y

Shopify Migrations

  • BigCommerce to Shopify Migrations
  • WooCommerce / WordPress to Shopify
  • Rebuilds, redirects, full data migration

APIs / Business Logic

  • REST APIs, webhooks, GraphQL, serverless functions
  • Custom integrations across ecommerce, analytics, AI
  • Solving complex edge cases and platform limitations

Technical SEO / Analytics

  • SEO audits, Semrush, Lighthouse, Pagespeed Insights
  • Redirect strategies, JSON-LD schema, Core Web Vitals
  • Google Analytics, GSC, Meta Pixel, Google Ads tracking

Launch / Cutover Ownership

  • DNS, redirects, rollout planning
  • SMTP and email deliverability
  • Environment validation and QA

AI Automation / Tooling

  • OpenAI APIs, Claude APIs, and Gemini APIs
  • AI-automated content operations / tooling
  • Codex, Claude Code, Antigravity and Cursor

Work

Shopify Theme for Shark Tank Client

firstsaturdaylime.com

Rebuilt the Shopify storefront around a 16-product, 12-collection catalog with 19 content pages and 83 blog articles; added new pages including Shark Tank, Our Story, FAQ, and Contact, connected subscription behavior through Skio, updated sticky add-to-cart behavior, added UGC video placement, adjusted product cards, review stars, product-page sections, and homepage merchandising.
firstsaturdaylime.com project screenshot

WooCommerce to Shopify Migration

morrflate.com

Built the full new Shopify storefront, then created the migration pipeline for a 66-product, 266-variant WooCommerce catalog, generated 490 Shopify import rows, preserved 64 product short descriptions, imported 143 approved reviews, prepared 23,107 customer rows, recreated 126 discount codes, converted 63 short descriptions into rich-text metafields, updated 7 product notices, and carried over 7 blog posts.
morrflate.com project screenshot

Shopify Performance + Accessibility Audit

contractorsdirect.com

Audited Shopify theme performance and ADA/WCAG risk across the store's core templates, identified 30 critical and serious accessibility issues across 8 public page types, mapped fixes for global navigation, image-only links, product media alt text, review-widget ARIA, badge contrast, and blog markup, then targeted theme asset cleanup that moved collection mobile performance from 50 to 80 and reduced collection-page total blocking time from 3,540 ms to 90 ms in test runs.
contractorsdirect.com project screenshot

Published Shopify App Store App

apps.shopify.com/bulk-seo-agent

Built and launched a production Shopify embedded app that helps merchants generate SEO titles, meta descriptions, and product/collection content in bulk, with review-before-publish workflows, brand voice settings, credit tiers, Shopify billing, and safe product/collection updates.
apps.shopify.com/bulk-seo-agent project screenshot

Magento to Shopify Migration

allureortho.com

Built the full new Shopify storefront, then migrated a large Magento store into Shopify, translated a 55-node category structure into collections and tags, organized the catalog across 9 top-level product families and 3 taxonomy levels, built the main storefront templates, converted PDF-based content into HTML pages, and updated the contact form and mega menu after the catalog restructure.
allureortho.com project screenshot

BigCommerce to Shopify Migration Scope

stairwarehouse.com

Built the full new Shopify storefront, then scoped a large BigCommerce-to-Shopify migration for a 1,167-product catalog with 15,988 variants, 169 categories, 8,398 customers, 1,418 redirects, 21 pages, 10 discounts/coupons, and 1 blog post; planned a 4-level-to-3-level category remap affecting 323 products and accounted for 15 products with 100+ variants, including one product with 520 variants.
stairwarehouse.com project screenshot

Large Catalog Format + Import

miliantruckcenter.com

Pulled and audited a live BigCommerce catalog with 13,243 products, reconciled 2,086 incoming vendor SKUs, identified 1,679 net-new products, isolated 125 exact live SKU matches for safe updates, flagged incomplete rows that were not safe to import, found 98 placeholder-image rows and 1,244 missing-image rows, and completed a 337-product import with overwrite rules limited to price and cost.
miliantruckcenter.com project screenshot

Shopify Catalog Media Standardization

windowalert.com

Standardized 7 products around a shared media system, reused 7 supporting images across related variants and bundles, extended the same behavior to 3 new bundles, fixed variant-image logic with custom template behavior, unified a shared product video into one asset, and designed a canonical media approach for 12 core designs that avoided 500+ image placements and reorders.
windowalert.com project screenshot

Squarespace to Shopify Migration

robrobertsgunworks.com

Built the full new Shopify storefront and custom theme, rebuilt 149 pages, migrated and reorganized 59 gallery pages, rebuilt 22 service pages and 15 support pages, migrated 2,000+ gallery photos, set up 150 redirects, and imported 224 active gift cards worth $47,216.81 through the API.
robrobertsgunworks.com project screenshot

BigCommerce Redesign

tatamiroom.com

Redesigned a BigCommerce storefront for a 98-product catalog organized across 22 categories and 5 core pages; rebuilt the theme presentation, restored missing category visibility, adjusted category/product grids from 4 columns to 3 columns, reworked homepage billboard imagery, handled navigation updates for 4 major category groups, and refined product-page and front-page design before launch review.
tatamiroom.com project screenshot

Full-Stack Video SaaS Product

boomerang-video-maker.com

Built the full Next.js app end to end: upload, trim, preview, loop controls, speed controls, exports, mobile preview behavior, server-side FFmpeg processing, watermarking, free-vs-paid gating, Blob storage cleanup, Stripe checkout, webhook and entitlement logic, magic-link restore, rate limiting, GA4 tracking, and the supporting SEO content system. Over the last 90 days, it drove 4,695 users, 9,470 page views, 2,747 uploads, 2,980 boomerangs created, and 2,885 downloads, with a 70.91% upload-to-download conversion rate across 145 countries.
boomerang-video-maker.com project screenshot

Boomerang Maker Mac App

boomerang-video-maker.com/mac

Built the native Swift Mac app and product page for local forward-reverse video creation, with drag-and-drop import, trim controls, live looping preview, 9 export-speed options, 1-5 loop MP4 export, GIF export, local AVFoundation processing, license activation, and a one-time lifetime purchase flow.
boomerang-video-maker.com/mac project screenshot

WooCommerce to Shopify Migration

ghdecoys.com

Built the full new Shopify storefront, staged the store for review, migrated 107 products, 168 variants, 455 images, 14 categories, and 14 collections, preserved shipping-weight data on 60 products, carried over sale pricing on 21 products, and handled review, store transfer, and launch handoff.
ghdecoys.com project screenshot

Ground-Up Shopify Store Build

jackpackgear.com

Built the storefront and launch flow from scratch, structured the catalog around 3 kit product lines plus the core jacket, added a standalone jacket variant, built a size chart with 2 measurement systems, added a 4-topic contact flow, launched the live domain with SSL, and later implemented 2% give-back messaging with dynamic cart calculations.
jackpackgear.com project screenshot

BigCommerce to Shopify Migration

fairyhomesandgardens.com

Built the full new Shopify storefront, migrated 482 products, 493 variants, 782 images, 585 reviews, 86 categories, 76 smart collections, and 482 redirects; processed 4,280 CSV rows; fixed shipping-weight errors on 472 products; cleaned up roughly 280 broken headings and links in product descriptions; imported 365 days of order history; and built a custom wishlist export and mapping workflow for Shopify.
fairyhomesandgardens.com project screenshot

Shopify Store Build

plantfactorydirect.com

Built and supported the Shopify storefront for a plant catalog with seasonal inventory needs, then handled 5 product-page upgrades, FAQ blocks for 3 PDPs, Merchant Center/feed cleanup, schema checks, internal linking, a buying-guide hub, monthly pre-order category maintenance, Klaviyo/Meta checks, and email/social scheduling. 761% ROAS and $16.34 cost per conversion within 3 months of launch.
plantfactorydirect.com project screenshot

Shopify Store Build

classicreations.com

Built the Shopify storefront with product and collection templates, homepage merchandising, responsive theme polish, navigation cleanup, and conversion-focused product browsing for a retail catalog.
classicreations.com project screenshot

Shopify Store Build

bellemaisonstore.com

Built Shopify storefront layouts for a home/lifestyle catalog, including collection browsing, product-page presentation, responsive theme polish, image-led merchandising, and launch cleanup.
bellemaisonstore.com project screenshot

Shopify Store Build

essentialseating.com

Built responsive Shopify templates and storefront sections for a seating/furniture catalog, organizing product browsing, comparison-friendly product presentation, and image-heavy collection paths.
essentialseating.com project screenshot

Shopify Store Build

theoxfordfalls.com

Built a polished Shopify storefront with responsive theme sections, collection presentation, product-page structure, premium merchandising, launch cleanup, and ongoing storefront improvements through 2026.
theoxfordfalls.com project screenshot

WooCommerce to Shopify Migration

coolcreekseedlings.com

Built the full new Shopify storefront, created a custom WooCommerce-to-Shopify CSV conversion tool, set up a new GA4 property, replaced the first quantity-discount approach after testing multiple options, added back-in-stock capture, and installed sold-out sorting so in-stock items surfaced before out-of-stock inventory.
coolcreekseedlings.com project screenshot

Shopify Store Build

gatehousexpress.com

Built Shopify storefront templates, collection navigation, responsive product presentation, catalog structure, image-led merchandising, and launch-oriented theme polish for a product catalog business.
gatehousexpress.com project screenshot

BigCommerce Storefront Build

climbingsutra.com

Worked across a mixed ecommerce codebase with 21 Shopify templates, 66 Shopify sections, 325 BigCommerce Stencil template files, and 337 parsed theme files, refining product grids, facets, product media, collection browsing, and responsive storefront behavior.
climbingsutra.com project screenshot

BigCommerce Storefront Build

ontarioorchards.com

Built BigCommerce storefront sections for a regional orchard/market catalog, organizing category browsing, seasonal merchandising, product-page presentation, responsive layouts, and local ecommerce discovery paths.
ontarioorchards.com project screenshot

BigCommerce Storefront Build

quickbladepaddles.com

Revitalized an outdated BigCommerce site with responsive ecommerce layouts, product discovery paths, category presentation, and theme polish; 43% year-over-year sales growth and a 28% conversion-rate increase after the work.
quickbladepaddles.com project screenshot

BigCommerce Storefront Build

crabpottrees.com

Built BigCommerce storefront presentation for a seasonal catalog, including category structure, product-grid behavior, mobile merchandising, launch cleanup, and clearer purchase paths for a niche product line.
crabpottrees.com project screenshot

BigCommerce Storefront Build

dynepens.com

Built BigCommerce product and collection presentation for a technical specialty catalog, with responsive theme sections, product-page UX, comparison-friendly merchandising, and launch-ready storefront cleanup.
dynepens.com project screenshot

BigCommerce Storefront Build

elite-ortho.com

Built and refined BigCommerce storefront templates for an orthodontic supply catalog, improving catalog browsing, product presentation, responsive page behavior, and repeat-buyer product discovery.
elite-ortho.com project screenshot

BigCommerce Storefront Build

memphisgrindhouse.com

Built BigCommerce storefront presentation for a branded retail catalog, including category browsing, responsive product cards, brand-forward merchandising, and launch-ready theme polish.
memphisgrindhouse.com project screenshot

BigCommerce Storefront Build

seasaltlobster.com

Built BigCommerce storefront layouts for a seafood product catalog, with category presentation, product-page structure, responsive merchandising, trust-oriented purchase flow, and launch-ready ecommerce polish.
seasaltlobster.com project screenshot

BigCommerce Storefront Build

jubilations.com

Built BigCommerce storefront sections for a broad retail catalog, including collection browsing, product-page presentation, responsive product cards, visual polish, and a cleaner discovery path across a wider assortment.
jubilations.com project screenshot

Next.js Local-Service Website

selawncare.com

Built a custom Next.js local-service site with service-area messaging, estimate-focused calls to action, responsive lawn-care content sections, SEO-ready metadata, image handling, and launch QA for a lightweight lead-generation workflow.
selawncare.com project screenshot

Next.js Automotive Website

fullthrottlesalvage.com

Built a custom Next.js marketing site for an automotive salvage business, organizing inventory/salvage-service messaging, contact paths, mobile layouts, technical SEO metadata, and launch QA around a niche automotive lead funnel.
fullthrottlesalvage.com project screenshot

Next.js Website Build

vibrant.com

Built a custom Next.js frontend with reusable React sections, responsive brand layouts, optimized image presentation, metadata, launch QA, and a maintainable structure for fast iteration without a theme builder.
vibrant.com project screenshot

Next.js Service Website

commerciallaundriesflorida.com

Built the service-site structure and later supported SEO, ad-management/reporting, service-page design updates, site improvements, analytics-ready launch setup, and quote/contact paths for a commercial laundry equipment business.
commerciallaundriesflorida.com project screenshot

Local-Service Website Build

floridasuncoastcleaners.com

Built a local-service website around cleaning-service page content, trust signals, mobile-first contact paths, local SEO metadata, and conversion-focused layout decisions for quote requests.
floridasuncoastcleaners.com project screenshot

Agency Website Build

venturawebdesign.com

Worked on the Ventura Web Design Next.js site with 53 page files, 153 component files, Sanity-backed resources, reusable service/homepage sections, portfolio refresh work, pricing and migration content, site-audit cleanup, and codebase maintenance.
venturawebdesign.com project screenshot

Shopify Migration and Rebuild

piwine.com

Built the full new Shopify storefront, audited 2,227 existing URLs, worked through a 141-category restructure, created 9 custom pages, built 3 additional long-form educational pages from high-traffic content, set up a 10% newsletter signup automation, and supported handoff while 274 products were still being added during review.
piwine.com project screenshot

Next.js Marketing Site Build

lompocsurgerycenter.com

Built the site in Next.js and handled 6 core launch tasks: the build, mobile optimization, GA4 and GSC setup, SEO, redirects, and launch. Added 3 provider profiles, built 8 service pages, embedded maps on 3 pages, and later wired in 2 patient portal and payment links plus post-launch content updates.
lompocsurgerycenter.com project screenshot

Full-Stack Deals App

freebieflow.com

Built the React/Tailwind product app for browsing heavily discounted Amazon items, including MongoDB-backed deal data, product-search UX, filtering-oriented layouts, and an interface built for constantly changing deal inventory.
freebieflow.com project screenshot

Restaurant Website Build

pkwytavern.com

Built the WordPress restaurant site around menu, location, hours, visitor calls to action, responsive page sections, and local SEO basics so mobile visitors could quickly decide where to go and what to expect.
pkwytavern.com project screenshot

WordPress Service Website

smellycatvegas.com

Built the WordPress service site with service explanation pages, contact-oriented calls to action, responsive layout cleanup, local SEO metadata, and mobile-first content organization for quick visitor comprehension.
smellycatvegas.com project screenshot

Consulting Website Build

visionsanddreamsconsulting.com

Built the WordPress consulting site with homepage/service messaging, lead-capture paths, responsive section layouts, SEO metadata, and a page structure that made the consulting offer easier to scan.
visionsanddreamsconsulting.com project screenshot

Wix Website Build

thegatekeeper.com

Built and refined the Wix site within platform constraints, organizing homepage/service sections, responsive breakpoints, launch QA, and a direct visitor path from the core offer to contact.
thegatekeeper.com project screenshot

WordPress Venue Website

therockhousebar.com

Built the WordPress venue site around bar/venue content, event-friendly structure, mobile visitor information, local SEO foundations, and practical calls to action for people checking the business from a phone.
therockhousebar.com project screenshot

Home Inspection Website

aaaadvancedhomeinspections.com

Built the WordPress lead-generation site with inspection-service pages, credential/trust content, quote/contact paths, responsive layout cleanup, and local SEO setup for homeowners comparing providers.
aaaadvancedhomeinspections.com project screenshot

Consulting Website Build

futuresconsult.com

Built the WordPress consulting website with service messaging, responsive page sections, SEO metadata, mobile presentation cleanup, and straightforward lead-capture paths for abstract consulting services.
futuresconsult.com project screenshot

WordPress New Build

warriorwraps.com

Built the new WordPress site in Divi, extracted and restructured the existing service content, organized the image library, created pages for the legacy URL set while waiting on final client copy, rebuilt the page system around linked service sections, handled mobile cleanup before review, launched under an emergency cutover, added analytics, and later updated the contact form with an additional phone-number field.
warriorwraps.com project screenshot

WordPress New Build

warriorprinthouse.com

Built the WordPress site from a coming-soon page into a full lead-generation website, structured the navigation around 5 primary sections and 6 industry categories, launched the site, expanded the original one-page structure into 6 public pages, added SEO-focused content and internal links to each section page, styled the pages responsively, added contact forms across the site, submitted the pages to Google, updated plugins, and later optimized images to WebP while correcting heading structure and link accessibility.
warriorprinthouse.com project screenshot

Testimonials

Eric S.
You just don't see sites like this. Of the two major projects we hired Logan for, he delivered high-quality code, beautiful UX/UI, and exceeded our expectations. We highly recommend him for any project.
Teddy M.
Logan is a hard working and dedicated individual I hired to create a front-end interface.
Raymond K.
Logan was very helpful, patient, and took every route to fix my website issue. He successfully fixed the problem with me on the phone, and with his guidance, I was able to see and learn from him. Would hire him again and recommend him.
Michael K.
I hired Logan to give my website a 'facelift.' He came back with a beautiful and clean fully new design that looked better than all of the other 10 designs that I was evaluating at the time. And he implemented it in a day. Logan's skills are impressive, and I would highly recommend him!

Contact

Logan Keene

Senior ecommerce engineer specializing in Shopify migrations, Next.js builds, APIs, technical SEO, analytics, AI-assisted automation, and launch-critical implementation.

Quick Links

Socials

Information

Florida, United States