Rebuilt the Shopify storefront around a 16-product, 12-collection catalog with 19 content pages and 83 blog articles; added new pages including Shark Tank, Our Story, FAQ, and Contact, connected subscription behavior through Skio, updated sticky add-to-cart behavior, added UGC video placement, adjusted product cards, review stars, product-page sections, and homepage merchandising.

Built the full new Shopify storefront, then created the migration pipeline for a 66-product, 266-variant WooCommerce catalog, generated 490 Shopify import rows, preserved 64 product short descriptions, imported 143 approved reviews, prepared 23,107 customer rows, recreated 126 discount codes, converted 63 short descriptions into rich-text metafields, updated 7 product notices, and carried over 7 blog posts.

Audited Shopify theme performance and ADA/WCAG risk across the store's core templates, identified 30 critical and serious accessibility issues across 8 public page types, mapped fixes for global navigation, image-only links, product media alt text, review-widget ARIA, badge contrast, and blog markup, then targeted theme asset cleanup that moved collection mobile performance from 50 to 80 and reduced collection-page total blocking time from 3,540 ms to 90 ms in test runs.

Built and launched a production Shopify embedded app that helps merchants generate SEO titles, meta descriptions, and product/collection content in bulk, with review-before-publish workflows, brand voice settings, credit tiers, Shopify billing, and safe product/collection updates.

Built the full new Shopify storefront, then migrated a large Magento store into Shopify, translated a 55-node category structure into collections and tags, organized the catalog across 9 top-level product families and 3 taxonomy levels, built the main storefront templates, converted PDF-based content into HTML pages, and updated the contact form and mega menu after the catalog restructure.

Built the full new Shopify storefront, then scoped a large BigCommerce-to-Shopify migration for a 1,167-product catalog with 15,988 variants, 169 categories, 8,398 customers, 1,418 redirects, 21 pages, 10 discounts/coupons, and 1 blog post; planned a 4-level-to-3-level category remap affecting 323 products and accounted for 15 products with 100+ variants, including one product with 520 variants.

Pulled and audited a live BigCommerce catalog with 13,243 products, reconciled 2,086 incoming vendor SKUs, identified 1,679 net-new products, isolated 125 exact live SKU matches for safe updates, flagged incomplete rows that were not safe to import, found 98 placeholder-image rows and 1,244 missing-image rows, and completed a 337-product import with overwrite rules limited to price and cost.

Standardized 7 products around a shared media system, reused 7 supporting images across related variants and bundles, extended the same behavior to 3 new bundles, fixed variant-image logic with custom template behavior, unified a shared product video into one asset, and designed a canonical media approach for 12 core designs that avoided 500+ image placements and reorders.

Built the full new Shopify storefront and custom theme, rebuilt 149 pages, migrated and reorganized 59 gallery pages, rebuilt 22 service pages and 15 support pages, migrated 2,000+ gallery photos, set up 150 redirects, and imported 224 active gift cards worth $47,216.81 through the API.

Redesigned a BigCommerce storefront for a 98-product catalog organized across 22 categories and 5 core pages; rebuilt the theme presentation, restored missing category visibility, adjusted category/product grids from 4 columns to 3 columns, reworked homepage billboard imagery, handled navigation updates for 4 major category groups, and refined product-page and front-page design before launch review.

Built the full Next.js app end to end: upload, trim, preview, loop controls, speed controls, exports, mobile preview behavior, server-side FFmpeg processing, watermarking, free-vs-paid gating, Blob storage cleanup, Stripe checkout, webhook and entitlement logic, magic-link restore, rate limiting, GA4 tracking, and the supporting SEO content system. Over the last 90 days, it drove 4,695 users, 9,470 page views, 2,747 uploads, 2,980 boomerangs created, and 2,885 downloads, with a 70.91% upload-to-download conversion rate across 145 countries.

Built the native Swift Mac app and product page for local forward-reverse video creation, with drag-and-drop import, trim controls, live looping preview, 9 export-speed options, 1-5 loop MP4 export, GIF export, local AVFoundation processing, license activation, and a one-time lifetime purchase flow.

Built the full new Shopify storefront, staged the store for review, migrated 107 products, 168 variants, 455 images, 14 categories, and 14 collections, preserved shipping-weight data on 60 products, carried over sale pricing on 21 products, and handled review, store transfer, and launch handoff.

Built the storefront and launch flow from scratch, structured the catalog around 3 kit product lines plus the core jacket, added a standalone jacket variant, built a size chart with 2 measurement systems, added a 4-topic contact flow, launched the live domain with SSL, and later implemented 2% give-back messaging with dynamic cart calculations.

Built the full new Shopify storefront, migrated 482 products, 493 variants, 782 images, 585 reviews, 86 categories, 76 smart collections, and 482 redirects; processed 4,280 CSV rows; fixed shipping-weight errors on 472 products; cleaned up roughly 280 broken headings and links in product descriptions; imported 365 days of order history; and built a custom wishlist export and mapping workflow for Shopify.

Built and supported the Shopify storefront for a plant catalog with seasonal inventory needs, then handled 5 product-page upgrades, FAQ blocks for 3 PDPs, Merchant Center/feed cleanup, schema checks, internal linking, a buying-guide hub, monthly pre-order category maintenance, Klaviyo/Meta checks, and email/social scheduling. 761% ROAS and $16.34 cost per conversion within 3 months of launch.

Built the Shopify storefront with product and collection templates, homepage merchandising, responsive theme polish, navigation cleanup, and conversion-focused product browsing for a retail catalog.

Built Shopify storefront layouts for a home/lifestyle catalog, including collection browsing, product-page presentation, responsive theme polish, image-led merchandising, and launch cleanup.

Built responsive Shopify templates and storefront sections for a seating/furniture catalog, organizing product browsing, comparison-friendly product presentation, and image-heavy collection paths.

Built a polished Shopify storefront with responsive theme sections, collection presentation, product-page structure, premium merchandising, launch cleanup, and ongoing storefront improvements through 2026.

Built the full new Shopify storefront, created a custom WooCommerce-to-Shopify CSV conversion tool, set up a new GA4 property, replaced the first quantity-discount approach after testing multiple options, added back-in-stock capture, and installed sold-out sorting so in-stock items surfaced before out-of-stock inventory.

Built Shopify storefront templates, collection navigation, responsive product presentation, catalog structure, image-led merchandising, and launch-oriented theme polish for a product catalog business.

Worked across a mixed ecommerce codebase with 21 Shopify templates, 66 Shopify sections, 325 BigCommerce Stencil template files, and 337 parsed theme files, refining product grids, facets, product media, collection browsing, and responsive storefront behavior.

Built BigCommerce storefront sections for a regional orchard/market catalog, organizing category browsing, seasonal merchandising, product-page presentation, responsive layouts, and local ecommerce discovery paths.

Revitalized an outdated BigCommerce site with responsive ecommerce layouts, product discovery paths, category presentation, and theme polish; 43% year-over-year sales growth and a 28% conversion-rate increase after the work.

Built BigCommerce storefront presentation for a seasonal catalog, including category structure, product-grid behavior, mobile merchandising, launch cleanup, and clearer purchase paths for a niche product line.

Built BigCommerce product and collection presentation for a technical specialty catalog, with responsive theme sections, product-page UX, comparison-friendly merchandising, and launch-ready storefront cleanup.

Built and refined BigCommerce storefront templates for an orthodontic supply catalog, improving catalog browsing, product presentation, responsive page behavior, and repeat-buyer product discovery.

Built BigCommerce storefront presentation for a branded retail catalog, including category browsing, responsive product cards, brand-forward merchandising, and launch-ready theme polish.

Built BigCommerce storefront layouts for a seafood product catalog, with category presentation, product-page structure, responsive merchandising, trust-oriented purchase flow, and launch-ready ecommerce polish.

Built BigCommerce storefront sections for a broad retail catalog, including collection browsing, product-page presentation, responsive product cards, visual polish, and a cleaner discovery path across a wider assortment.

Built a custom Next.js local-service site with service-area messaging, estimate-focused calls to action, responsive lawn-care content sections, SEO-ready metadata, image handling, and launch QA for a lightweight lead-generation workflow.

Built a custom Next.js marketing site for an automotive salvage business, organizing inventory/salvage-service messaging, contact paths, mobile layouts, technical SEO metadata, and launch QA around a niche automotive lead funnel.

Built a custom Next.js frontend with reusable React sections, responsive brand layouts, optimized image presentation, metadata, launch QA, and a maintainable structure for fast iteration without a theme builder.

Built the service-site structure and later supported SEO, ad-management/reporting, service-page design updates, site improvements, analytics-ready launch setup, and quote/contact paths for a commercial laundry equipment business.

Built a local-service website around cleaning-service page content, trust signals, mobile-first contact paths, local SEO metadata, and conversion-focused layout decisions for quote requests.

Worked on the Ventura Web Design Next.js site with 53 page files, 153 component files, Sanity-backed resources, reusable service/homepage sections, portfolio refresh work, pricing and migration content, site-audit cleanup, and codebase maintenance.

Built the full new Shopify storefront, audited 2,227 existing URLs, worked through a 141-category restructure, created 9 custom pages, built 3 additional long-form educational pages from high-traffic content, set up a 10% newsletter signup automation, and supported handoff while 274 products were still being added during review.

Built the site in Next.js and handled 6 core launch tasks: the build, mobile optimization, GA4 and GSC setup, SEO, redirects, and launch. Added 3 provider profiles, built 8 service pages, embedded maps on 3 pages, and later wired in 2 patient portal and payment links plus post-launch content updates.

Built the React/Tailwind product app for browsing heavily discounted Amazon items, including MongoDB-backed deal data, product-search UX, filtering-oriented layouts, and an interface built for constantly changing deal inventory.

Built the WordPress restaurant site around menu, location, hours, visitor calls to action, responsive page sections, and local SEO basics so mobile visitors could quickly decide where to go and what to expect.

Built the WordPress service site with service explanation pages, contact-oriented calls to action, responsive layout cleanup, local SEO metadata, and mobile-first content organization for quick visitor comprehension.

Built the WordPress consulting site with homepage/service messaging, lead-capture paths, responsive section layouts, SEO metadata, and a page structure that made the consulting offer easier to scan.

Built and refined the Wix site within platform constraints, organizing homepage/service sections, responsive breakpoints, launch QA, and a direct visitor path from the core offer to contact.

Built the WordPress venue site around bar/venue content, event-friendly structure, mobile visitor information, local SEO foundations, and practical calls to action for people checking the business from a phone.

Built the WordPress lead-generation site with inspection-service pages, credential/trust content, quote/contact paths, responsive layout cleanup, and local SEO setup for homeowners comparing providers.

Built the WordPress consulting website with service messaging, responsive page sections, SEO metadata, mobile presentation cleanup, and straightforward lead-capture paths for abstract consulting services.

Built the new WordPress site in Divi, extracted and restructured the existing service content, organized the image library, created pages for the legacy URL set while waiting on final client copy, rebuilt the page system around linked service sections, handled mobile cleanup before review, launched under an emergency cutover, added analytics, and later updated the contact form with an additional phone-number field.

Built the WordPress site from a coming-soon page into a full lead-generation website, structured the navigation around 5 primary sections and 6 industry categories, launched the site, expanded the original one-page structure into 6 public pages, added SEO-focused content and internal links to each section page, styled the pages responsively, added contact forms across the site, submitted the pages to Google, updated plugins, and later optimized images to WebP while correcting heading structure and link accessibility.